$30,000 eBook Sales.
In 2 Months.

Update: There’s a discussion at the Hacker News thread. (And, Greetings, HN folks.) I launched my design ebook for startup founders on March 20th, 2012. On May 25, I broke $30,000 in sales volume. Here’s what I learned. Research customers. 6 months ago, the idea of writing a book was inconceivable. I’ve never wanted to [...]

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Not designers.
Not coders.
Just builders.

Designers should learn to code. We’ve been talking about it for years, and the attention this issue rightfully earned brought about a change: designers are writing code now more than ever. This movement has produced an interesting and unintended consequence: the line between designer and coder is blurring. I propose we remove the line altogether. [...]

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Guest post:
A Smart Bear

I’m thrilled to have written a guest post for A Smart Bear about how value pricing earned more money with fewer sales. It’s a counterpoint to Sacha Greif’s post last week about the pricing strategy for his ebook. Since we both launched our design ebooks on the same day and used different pricing strategies, the [...]

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What if you could design it yourself?

You’re going to start a business. You’ve done the research. You’ve got a concept. You’ve been reading about this stuff for months. Maybe you’ve even decided on a programming language and framework or a hosting solution. But design. What about design? Last time you bought a design template, the results were, to put it nicely, [...]

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Excerpt
&
Chapter List.

Writing and editing are done. The Bootstrapping Design eBook will be available in a few short weeks. I’m releasing it as a “beta” edition at a temporarily discounted price. More details soon. For now, here is a free excerpt and the full chapter list. The Excerpt To get you through the next few weeks, check [...]

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Bootstrapping
Design.

Today I am announcing my next project, Bootstrapping Design. It’s a design eBook for founders of software businesses. Employing design can be a major challenge while bootstrapping a startup, especially for technical founders. Some turn to templates or even crowdsourcing and risk the varied results, but for many, quality design is unaffordable. Designers are expensive, [...]

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The follow-up to:
The Knack, a web app, story.

The post last week received way more traffic and attention than I could have expected. I’m immensely grateful for all the discussion, kind words, and introductions that have come from it. Rather than let it end unresolved, I’d like to provide a conclusion to and summary of recent events. In the aftermath I’ve spoken personally [...]

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